For those not following Stephen Colbert’s involvement in the SC GOP primary, his editorial in The State recaps it quite well. In brief: the SC GOP insisted that taxpayers cover much of the costs of the primary, so Colbert’s “Super PAC” agreed to cover the bill if they got naming rights (“The Colbert Super PAC South Carolina Republican Primary”), and if SC put a non-binding referendum on the ballot about corporate personhood.

The GOP agreed… at first.

Then the unthinkable happened — the activist judges of the S.C. Supreme Court ruled that the counties, not the GOP, would be responsible for funding the primary. And, in what I can only see as a personal attack on corporate persons, they ruled that all non-binding referenda be struck from the ballot.

The S.C. Republican Party no longer needed my $400,000, but being Southern gentlemen, they gracious[ly] offered to still want it.

Colbert’s editorial has the whole (hilarious) story.